AZ Maatwerk builds bespoke furniture in Eindhoven: from design through production to installation. A dining table that fits one particular bay window, a cabinet built around a sloping wall — work where the measurement is the whole point.
What that asks of a website
A furniture maker isn’t selling a catalogue. There is no article number and no basket: there is a room, an idea, and a conversation that follows. So the site has only two jobs — show the work, and make that conversation easy.
Hence the two buttons at the top and nothing else: Gratis offerte for someone who already knows what they want, Bekijk ons werk for someone who wants to see whether the standard is right first. WhatsApp sits alongside them, because sending a photo of the room is usually faster than filling in a form.
Three languages, because that is who the customers are
The site exists in Dutch, English and Turkish. That is not an SEO trick — it is the customer base of a furniture maker in Eindhoven. Someone who wants to discuss their kitchen in Turkish should not have to work through a Dutch page first.
As with Bouwbedrijf Kurt: a language toggle in the corner is not the same thing as a multilingual site. The difference is whether each language has its own page that can be found.
Craft sells itself, provided you show it
For a business like this the photograph is the argument. The words can be short: anyone who sees the work knows immediately whether the standard is there. So the design gives the image room and keeps everything around it quiet.
Do you have a trade where people want to see what you make before they call? Ask for a quote — no obligation.